She's the brand
She’s the Brand Podcast is your go-to show for ambitious women who want to build an influential online presence, grow their business, and position themselves as leaders in their industries.
Hosted by Paula Pwul, a personal branding strategist, author and entrepreneur, this podcast dives deep into the strategies, mindset shifts, and insider secrets you need to monetize your expertise, attract the right opportunities, and stand out in the digital space.
Whether you’re a female entrepreneur, content creator, coach, or professional looking to build a brand that gets you paid and respected, She’s the Brand delivers no-fluff insights, expert interviews, and real talk on showing up confidently, scaling your impact, and navigating the highs and lows of building a brand online.
Hit subscribe and get ready to make your name unforgettable. Your next level starts here.
Episodes
99 episodes
98 - Nobody can hire you, book you, or buy from you if they don't know you exist
Right now, someone is looking for exactly what you do. They're on Instagram. They're asking around. They're searching. And your name is not coming up. Not because you're not qualified. Not because you don't have what they need. But because you ...
97 - What happens when you stop letting fear make your decisions
The business you didn't start. The pitch you didn't send. The post you drafted and deleted. The course you have been building in your head for two years. What if every single one of those things stalled in the same place - not because you weren...
96 - Invisible brilliance: why the thing you take for granted is your biggest asset
There is something you do so naturally, so effortlessly, that you have stopped seeing it as valuable. You explain it away. You give it away for free. You assume everyone can do what you do. They cannot. In this episode, we talk abou...
95 - The Power of Seasons with Dr. Sapphire
What do medicine and email marketing have in common? More than you'd think.In this episode, Paula sits down with Dr. Sapphire - a practicing medical doctor who has also built a thriving presence in the world of email marketing. She's pro...
94 - Playing small is over in 2026
This year we're done waiting. Done hesitating. Done letting "almost ready" hold us back. In this episode, I'm talking about what it actually looks like to stop playing small - in your life, your business and your brand. We'll ...
93: How to Become a Woman Who FINISHES, Not just one who begins.
Why do we get excited when an idea drops… but lose steam halfway? Why do unfinished projects follow us from season to season? Why do we start strong but struggle to land the plane?In this episode, I break down the r...
92 - Becoming the Woman People Trust
If you’re tired of feeling “qualified but invisible,” this episode is for you. Today, we’re diving into what it actually takes to build an authority brand - the kind people trust, refer, quote, and invite into rooms you once p...
91 - Your 2026 personal brand strategy
2026 isn’t the year to start from scratch, it’s the year to strategically evolve.In this episode, we’re breaking down what every ambitious woman needs to build a personal brand that commands authority, creates o...
90: Ninety Lessons Later
After 90 episodes, I wanted to pause and breathe this one in.This milestone is about becoming.In this solo episode, I’m reflecting on the biggest lessons I’ve learned from building She’s the Brand - about faith, storyte...
89 - Growth, Mentorship, and Innovation with Andrea of dbandrea
What does it really take to grow something beautiful — and keep it growing? In this week’s episode of She’s the Brand, I sit down with Andrea, founder and creative visionary behind dbandrea®, the leading name in ...
.png)
88 - The great lock-in: how to reset and finish the year strong
We’re in the final quarter of the year — and for many women, this is the season of what I call The Great Lock-In.In this episode, I break down the three types of people right now:1.T...
87 - Upgrading Your Self-Talk: Becoming Her Series 3
Your brand will only grow as far as your belief in yourself. And that belief is shaped by the words you speak to yourself every single day.In Episode 3 of the Becoming Her series, we’re tackling self-talk — the quiet but powerfu...
86 - From Wall Street to Storytelling: Pivots and Possibility with Jennifer Tsay
What happens when you stop forcing a straight path and start embracing the pivot?This week on She’s the Brand, I sit down with Jennifer Tsay, whose career journey is anything but ordinary. From investment banking and stra...
85 - Build a ‘Why’ that outlives motivation - Becoming Her Series 2
In Becoming Her, we’re exploring the inner evolution every woman needs to step fully into her next level. In this episode, we’re talking about something that will keep you going long after motivation fades: your why.Mot...
84 - See Yourself as the Brand (Becoming Her Series 1)
Before you post a single piece of content or design a single logo, there’s one truth you have to own: you are the brand. Your voice, your values, your story, and your presence are the foundation everything else will stand on.Wel...
84 - How to build a full life without burning out with Pastor Stephanie Bigwan
Balance sounds good on paper, but for most of us, it just feels like a never-ending juggling act. In this episode, I sit down with the incredible Pastor Stephanie Bamshak Bigwan to talk about a better way, living in harmony.We d...
82 - Becoming her: 10 intentional shifts to become the woman of your dreams
You know that future version of you you keep picturing? The woman with the brand, the voice, the confidence, the life? Yeah, she’s not some far-off dream. She’s right here, waiting for you to grow into her.In this episo...
81 - Tech, Women, and What It Really Takes with Anna Radulovski
Today on She’s the Brand, I’m joined by the phenomenal Anna Radulovski—tech founder, community builder, global speaker, and now, author of Chief in Tech.Anna is the founder of WomenTech Network, which span...
80 - The Yes Thing – The Inner Work Behind Big Moves
You say you’re ready for big opportunities, but when they show up, something inside you hesitates.In this episode of She’s the Brand, I dive into The Yes Thing - the deep, inner work required to say YES to the brand, th...
79 - Dealing with the fear thing
Fear isn’t always loud, but it’s persistent. It’s that whisper that says “you’re not ready” or “what if they don’t like it?” In this episode of She’s the Brand, Paula Pwul gets honest about the fear thing and what it really takes to...
78 - How Jennifer Q. Williams Built a Thriving Brand From a Startup Loan and a Bold Idea
Jennifer Williams didn’t wait for perfect timing. While still in grad school, she took a bold leap, walking into the Small Business Administration for a crash course, securing a startup loan, and launching Saint Louis Closet Co.In this e...
77 - How I Turned What I Knew Into Income Online
What if the life-changing idea you’ve been waiting for... is something you already know?In this episode, I’m pulling back the curtain on how I turned what I already knew—my skills, my story, my voice—into income online....
76 - Sustaining Legacies and Building Modern Brands with Mercy Familusi
In this inspiring episode of She’s the Brand, Paula sits down with Mercy Familusi—a dynamic entrepreneur, lawyer, and marketer with a passion for legacy, fashion, and family business.Mercy wears many hats: MD/CEO of Simi Ted...
75 - How to declutter your mind ft Yatlim Ajonye
Feeling mentally overwhelmed? Struggling to focus or move forward with clarity? In this episode, I sit down with Mental Health Professional - Yatlim Ajonye to talk about the power of prioritizing your mental health and decluttering your mind.&n...
74 - Why Your Brand Isn’t Making Money (And How to Change That ASAP)
You’re showing up, putting in the work, and building your personal brand… but the money isn’t following. What’s going wrong?In this episode, we’re getting real about the biggest reasons personal brands struggle to make money—wheth...