She's the brand
She’s the Brand Podcast is your go-to show for ambitious women who want to build an influential online presence, grow their business, and position themselves as leaders in their industries.
Hosted by Paula Pwul, a personal branding strategist, author and entrepreneur, this podcast dives deep into the strategies, mindset shifts, and insider secrets you need to monetize your expertise, attract the right opportunities, and stand out in the digital space.
Whether you’re a female entrepreneur, content creator, coach, or professional looking to build a brand that gets you paid and respected, She’s the Brand delivers no-fluff insights, expert interviews, and real talk on showing up confidently, scaling your impact, and navigating the highs and lows of building a brand online.
Hit subscribe and get ready to make your name unforgettable. Your next level starts here.
Episodes
91 episodes
90: Ninety Lessons Later
After 90 episodes, I wanted to pause and breathe this one in.This milestone is about becoming.In this solo episode, I’m reflecting on the biggest lessons I’ve learned from building She’s the Brand - about faith, storyte...
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Season 1
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Episode 90
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19:51
89 - Growth, Mentorship, and Innovation with Andrea of dbandrea
What does it really take to grow something beautiful — and keep it growing? In this week’s episode of She’s the Brand, I sit down with Andrea, founder and creative visionary behind dbandrea®, the leading name in ...
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Season 1
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Episode 89
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28:03
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88 - The great lock-in: how to reset and finish the year strong
We’re in the final quarter of the year — and for many women, this is the season of what I call The Great Lock-In.In this episode, I break down the three types of people right now:1.T...
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Season 1
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Episode 88
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8:58
87 - Upgrading Your Self-Talk: Becoming Her Series 3
Your brand will only grow as far as your belief in yourself. And that belief is shaped by the words you speak to yourself every single day.In Episode 3 of the Becoming Her series, we’re tackling self-talk — the quiet but powerfu...
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Season 1
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Episode 87
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10:45
86 - From Wall Street to Storytelling: Pivots and Possibility with Jennifer Tsay
What happens when you stop forcing a straight path and start embracing the pivot?This week on She’s the Brand, I sit down with Jennifer Tsay, whose career journey is anything but ordinary. From investment banking and stra...
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28:52
85 - Build a ‘Why’ that outlives motivation - Becoming Her Series 2
In Becoming Her, we’re exploring the inner evolution every woman needs to step fully into her next level. In this episode, we’re talking about something that will keep you going long after motivation fades: your why.Mot...
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Season 1
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Episode 85
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11:14
84 - See Yourself as the Brand (Becoming Her Series 1)
Before you post a single piece of content or design a single logo, there’s one truth you have to own: you are the brand. Your voice, your values, your story, and your presence are the foundation everything else will stand on.Wel...
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Season 1
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Episode 84
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15:33
84 - How to build a full life without burning out with Pastor Stephanie Bigwan
Balance sounds good on paper, but for most of us, it just feels like a never-ending juggling act. In this episode, I sit down with the incredible Pastor Stephanie Bamshak Bigwan to talk about a better way, living in harmony.We d...
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Season 1
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Episode 83
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1:02:05
82 - Becoming her: 10 intentional shifts to become the woman of your dreams
You know that future version of you you keep picturing? The woman with the brand, the voice, the confidence, the life? Yeah, she’s not some far-off dream. She’s right here, waiting for you to grow into her.In this episo...
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Season 1
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Episode 82
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23:22
81 - Tech, Women, and What It Really Takes with Anna Radulovski
Today on She’s the Brand, I’m joined by the phenomenal Anna Radulovski—tech founder, community builder, global speaker, and now, author of Chief in Tech.Anna is the founder of WomenTech Network, which span...
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Season 1
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Episode 81
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46:04
80 - The Yes Thing – The Inner Work Behind Big Moves
You say you’re ready for big opportunities, but when they show up, something inside you hesitates.In this episode of She’s the Brand, I dive into The Yes Thing - the deep, inner work required to say YES to the brand, th...
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Season 1
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Episode 80
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14:20
79 - Dealing with the fear thing
Fear isn’t always loud, but it’s persistent. It’s that whisper that says “you’re not ready” or “what if they don’t like it?” In this episode of She’s the Brand, Paula Pwul gets honest about the fear thing and what it really takes to...
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Season 1
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Episode 79
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13:18
78 - How Jennifer Q. Williams Built a Thriving Brand From a Startup Loan and a Bold Idea
Jennifer Williams didn’t wait for perfect timing. While still in grad school, she took a bold leap, walking into the Small Business Administration for a crash course, securing a startup loan, and launching Saint Louis Closet Co.In this e...
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Season 1
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Episode 78
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31:51
77 - How I Turned What I Knew Into Income Online
What if the life-changing idea you’ve been waiting for... is something you already know?In this episode, I’m pulling back the curtain on how I turned what I already knew—my skills, my story, my voice—into income online....
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17:36
76 - Sustaining Legacies and Building Modern Brands with Mercy Familusi
In this inspiring episode of She’s the Brand, Paula sits down with Mercy Familusi—a dynamic entrepreneur, lawyer, and marketer with a passion for legacy, fashion, and family business.Mercy wears many hats: MD/CEO of Simi Ted...
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37:59
75 - How to declutter your mind ft Yatlim Ajonye
Feeling mentally overwhelmed? Struggling to focus or move forward with clarity? In this episode, I sit down with Mental Health Professional - Yatlim Ajonye to talk about the power of prioritizing your mental health and decluttering your mind.&n...
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Season 1
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Episode 75
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32:38
74 - Why Your Brand Isn’t Making Money (And How to Change That ASAP)
You’re showing up, putting in the work, and building your personal brand… but the money isn’t following. What’s going wrong?In this episode, we’re getting real about the biggest reasons personal brands struggle to make money—wheth...
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Season 1
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Episode 74
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8:01
73 - Why You Keep Consuming Instead of Creating
You have big ideas. You dream of building a personal brand, launching that business, or finally putting your expertise out into the world. But instead of creating, you find yourself scrolling, watching, learning… and never actually doing.
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Season 1
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Episode 73
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19:29
Ep 72 - All the tea on my new book (you won't expect this)
Ep 72 - The wait is over—my book, That Internet Thing You’re Doing, is officially open for preorder! 🎉If you're an African female millennial entrepreneur or professional who’s been trying to figure out how to use the internet to...
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18:31
Ep 71 - How life teaches you (And how to listen so It hurts less)
Life is always teaching us something—but how we learn depends on how we listen. Some lessons come gently, like a feather brushing against your skin. Others come like a hammer, crashing down and shaking everything. The difference? Whether you pa...
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Season 1
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Episode 71
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13:44
Ep 70 - How to show you’re serious about your brand (so others take you seriously too!)
You say you’re building a brand, but… are you actually treating it like one? If you’re tired of feeling overlooked, struggling to gain traction, or wondering why people aren’t taking you seriously, this episode is for you.The truth? The ...
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Season 1
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Episode 70
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19:07
Ep 69 - Build a mission-driven personal brand
In this episode of She’s the Brand podcast, Paula Pwul dives deep into the power of building a mission-driven personal brand. Discover why having a clear “why” behind your brand is the secret to creating meaningful connections, s...
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15:58
Ep 68 - Kicking off 2025: Big news, bold moves, and your personal brand glow-up
Welcome to the first episode of She’s the Brand Podcast for 2025! We’re starting the year with a bang, and I’ve got some BIG news to share—I’m officially announcing my upcoming book, That Internet Thing You’re Doing, releasing...
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Season 1
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Episode 68
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11:25
Ep 67 - Let It Go: Making Space for Your Next Big Move
Are you holding onto something that’s keeping you from stepping into your next big move? In this episode of She's the Brand Podcast, we’re diving deep into the power of letting go and why releasing what no longer serves you is essentia...
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Season 1
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Episode 67
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25:42
Ep 66 - How to Attract the Most Ideal Opportunities
The opportunities you dream of are closer than you think! In this episode of She's the Brand Podcast, we’re uncovering the secrets to aligning yourself with the opportunities that are meant for you. Whether it’s a dream client, a perfe...
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Season 1
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Episode 66
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15:16