She's the brand
She’s the Brand Podcast is your go-to show for ambitious women who want to build an influential online presence, grow their business, and position themselves as leaders in their industries.
Hosted by Paula Pwul, a personal branding strategist, author and entrepreneur, this podcast dives deep into the strategies, mindset shifts, and insider secrets you need to monetize your expertise, attract the right opportunities, and stand out in the digital space.
Whether you’re a female entrepreneur, content creator, coach, or professional looking to build a brand that gets you paid and respected, She’s the Brand delivers no-fluff insights, expert interviews, and real talk on showing up confidently, scaling your impact, and navigating the highs and lows of building a brand online.
Hit subscribe and get ready to make your name unforgettable. Your next level starts here.
Episodes
76 episodes
Ep 75 - How to declutter your mind ft Yatlim Ajonye
Feeling mentally overwhelmed? Struggling to focus or move forward with clarity? In this episode, I sit down with Mental Health Professional - Yatlim Ajonye to talk about the power of prioritizing your mental health and decluttering your mind.&n...
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Season 1
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Episode 75
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32:38
Ep 74 - Why Your Brand Isn’t Making Money (And How to Change That ASAP)
You’re showing up, putting in the work, and building your personal brand… but the money isn’t following. What’s going wrong?In this episode, we’re getting real about the biggest reasons personal brands struggle to make money—wheth...
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Season 1
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Episode 74
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8:01
Ep 73 - Why You Keep Consuming Instead of Creating
You have big ideas. You dream of building a personal brand, launching that business, or finally putting your expertise out into the world. But instead of creating, you find yourself scrolling, watching, learning… and never actually doing.
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Season 1
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Episode 73
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19:29
Ep 72 - All the tea on my new book (you won't expect this)
Ep 72 - The wait is over—my book, That Internet Thing You’re Doing, is officially open for preorder! 🎉If you're an African female millennial entrepreneur or professional who’s been trying to figure out how to use the internet to...
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18:31
Ep 71 - How life teaches you (And how to listen so It hurts less)
Life is always teaching us something—but how we learn depends on how we listen. Some lessons come gently, like a feather brushing against your skin. Others come like a hammer, crashing down and shaking everything. The difference? Whether you pa...
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Season 1
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Episode 71
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13:44
Ep 70 - How to show you’re serious about your brand (so others take you seriously too!)
You say you’re building a brand, but… are you actually treating it like one? If you’re tired of feeling overlooked, struggling to gain traction, or wondering why people aren’t taking you seriously, this episode is for you.The truth? The ...
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Season 1
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Episode 70
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19:07
Ep 69 - Build a mission-driven personal brand
In this episode of She’s the Brand podcast, Paula Pwul dives deep into the power of building a mission-driven personal brand. Discover why having a clear “why” behind your brand is the secret to creating meaningful connections, s...
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15:58
Ep 68 - Kicking off 2025: Big news, bold moves, and your personal brand glow-up
Welcome to the first episode of She’s the Brand Podcast for 2025! We’re starting the year with a bang, and I’ve got some BIG news to share—I’m officially announcing my upcoming book, That Internet Thing You’re Doing, releasing...
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Season 1
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Episode 68
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11:25
Ep 67 - Let It Go: Making Space for Your Next Big Move
Are you holding onto something that’s keeping you from stepping into your next big move? In this episode of She's the Brand Podcast, we’re diving deep into the power of letting go and why releasing what no longer serves you is essentia...
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Season 1
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Episode 67
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25:42
Ep 66 - How to Attract the Most Ideal Opportunities
The opportunities you dream of are closer than you think! In this episode of She's the Brand Podcast, we’re uncovering the secrets to aligning yourself with the opportunities that are meant for you. Whether it’s a dream client, a perfe...
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Season 1
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Episode 66
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15:16
Ep 65 - The secret to finding your ideal client (it starts with YOU)
Have you ever wondered why attracting your ideal client feels so hard? The truth is, it’s not just about marketing strategies or social media hacks—it starts with YOU. In this episode of She's the Brand Podcast, we uncover the secret t...
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Season 1
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Episode 65
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12:12
Ep 64 - Living with Delusional Faith
What does it mean to live with delusional faith? In this episode of She's the Brand Podcast, we’re diving into the bold, audacious mindset of believing in what seems impossible. Rooted in the powerful promise of Philippian...
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Season 1
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Episode 64
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11:51
63 - Can I build a personal brand in 2025
In this episode of She's the Brand Podcast, we’re diving into the future of personal branding and answering a question on every ambitious woman’s mind: Can I really build my personal brand in 2025? Spoiler alert: Yes, you abso...
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Season 1
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Episode 63
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11:31
62 - Dealing with Comparison: How to Stay in Your Lane and Thrive
In this episode of She’s the Brand, we’re tackling a challenge everyone faces but few talk about—comparison. It’s easy to look around and feel like everyone else is ahead or more successful, especially in the age of social media. <...
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Season 1
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Episode 62
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14:38
Ep 61 - Why You’re More Ready Than You Think (and How to Launch Now!)
Why You’re More Ready Than You Think (and How to Launch Now!)In this episode of She’s the Brand, we’re tackling the myth of 'readiness' and how it holds so many of us back from launching our personal brands. Think yo...
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Season 1
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Episode 61
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15:15
60-How to turn your personal brand into a business
In this episode of She’s the Brand, I’m sharing how you can take your personal brand and actually turn it into a business that makes money. We’ll talk about finding what you’re really good at, building a community that sup...
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21:04
59-This one skill will boost your personal brand
In this episode of She’s the Brand, we dive into the power of persuasion and how to effectively sell yourself in the digital space. Learn key strategies for crafting compelling messages, building trust with your audience, and positioni...
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Season 1
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Episode 59
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11:23
58-Mastering the Art of Self-Management with DK Jonah
In this episode of She's the Brand, I sit down with the brilliant DK Jonah to discuss a crucial yet often overlooked skill for every entrepreneur and professional: self-management. We dive into the practical tools, strateg...
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Season 1
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Episode 58
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34:52
57-What Inaction is Really Costing Your Brand
In this episode of She's the Brand, we're digging into something that isn’t often talked about—what happens when you don’t take action. Spoiler: It’s costing you way more than you think. We’ll uncover the unseen losses...
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Season 1
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Episode 57
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20:08
56-Building a profitable online brand with Financial Jennifer
Hey guys!!Today we have a fabulous guest on the Podcast - financial jennifer!Financial Jennifer is an award-winning personal certified finance expert, investment banker, convener of the Biggest Finance Fair in Nigeria, and the f...
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Season 1
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Episode 56
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33:14
55-Walking in expectation
Happy new month! It's been an incredible couple of months and I want to take the time to appreciate you for being a part of our community.Today we're discussing the power of walking in expectation that things will always work in your fa...
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Season 1
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Episode 55
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11:32
54-How safe is too safe when building your brand?
Many of us strive for our brands to be widely accepted and liked, but playing it too safe can sometimes hold us back from reaching our true potential. In this episode, we explore the balance between safety and boldness in branding. Discover why...
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Season 1
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Episode 54
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15:51
53 - How to uncover your next big move
Welcome to another episode of She's the brand Podcast!If you've ever felt like there is more for you and your brand but you don't know what the next move is, then this episode is for you.In this episode we cover- How you...
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Season 1
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Episode 53
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16:29
52 - Lessons from hunger
Hello from my couch!Today I thought to share the intense lessons I learned from the movie - Hunger. It's on Netflix if you want to watch.As you well know, everything is really a lesson for me.Join Recognized and Paid her...
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14:22
51 - How to figure out your unique value
Hey everyone, welcome to she’s the brand podcast. If we’re just meeting for the first time, My name is Paula Pwul and I’m a big dreaming, book loving mom of two who decided to change her narrative and set out to go from unremarkable to valuable...
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Season 1
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Episode 51
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12:39