She's the brand
She’s the Brand Podcast is your go-to show for ambitious women who want to build an influential online presence, grow their business, and position themselves as leaders in their industries.
Hosted by Paula Pwul, a personal branding strategist, author and entrepreneur, this podcast dives deep into the strategies, mindset shifts, and insider secrets you need to monetize your expertise, attract the right opportunities, and stand out in the digital space.
Whether you’re a female entrepreneur, content creator, coach, or professional looking to build a brand that gets you paid and respected, She’s the Brand delivers no-fluff insights, expert interviews, and real talk on showing up confidently, scaling your impact, and navigating the highs and lows of building a brand online.
Hit subscribe and get ready to make your name unforgettable. Your next level starts here.
She's the brand
78 - How Jennifer Q. Williams Built a Thriving Brand From a Startup Loan and a Bold Idea
Jennifer Williams didn’t wait for perfect timing. While still in grad school, she took a bold leap, walking into the Small Business Administration for a crash course, securing a startup loan, and launching Saint Louis Closet Co.
In this episode of She’s the Brand, Paula sits down with the powerhouse entrepreneur to talk about:
- The early days of building a brand with no roadmap
- What it really takes to turn a bold idea into a sustainable business
- How custom organization became her calling and her legacy
- Why trusting your instincts is one of the best business strategies you can have
If you’ve ever felt like you need to have it all figured out before starting, this conversation will shift your mindset. Jennifer’s story is proof that clarity comes with action—and that starting scrappy doesn’t mean you can’t scale.
🎧 Tune in now to get inspired by a woman who built a business that’s still thriving—over 30 years later.
Connect with Jennifer here: https://www.instagram.com/stlouisclosetco?igsh=MTRndDF0NTIwbDQwaA==
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Get the free "What's your big yes workesheet": https://paulapwul.kit.com/872e97d1c2
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