She's the brand

From Wall Street to Storytelling: Lessons on Pivots and Possibility

Paula Pwul

What happens when you stop forcing a straight path and start embracing the pivot?

This week on She’s the Brand, I sit down with Jennifer Tsay, whose career journey is anything but ordinary. From investment banking and strategic finance to project management, documentary film producing, and even acting, Jennifer has turned her nonlinear path into her greatest strength.

Today she manages growth, strategy, and operations at Shoott, combining her love of process with her passion for creativity. Named a Forbes #Next1000 entrepreneur, featured on Brit + Co’s 30 AAPI Founders We Love to Support, and recently appearing on Entrepreneur.com’s Elevator Pitch Season 11, Jennifer’s story is proof that the pivot is not a setback, it’s a strategy.

In this conversation, we talk about:

  • Why pivots expand possibility instead of limiting it.
  • The hidden advantage of being multi-passionate.
  • Turning every twist in your story into fuel for your brand.

If you’ve ever felt “off track” or questioned whether your winding journey makes sense, this episode will remind you that your path doesn’t need to be linear to be powerful.

Connect with Jennifer: https://www.instagram.com/jenjentsay/?hl=en

Book with Shoott: https://www.instagram.com/shoottphotos/?hl=en

Join The BIG YES Course: https://thepaulapwul.com/thebigyes

Get the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2

🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book

- Build your brand with The personal branding Capsule - https://selar.co/38xadq

- If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽

- If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207

- Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38

- Read She's the Brand Newsletter
https://paulapwul.substack.com/

- Let's talk about building your personal brand. Book a free clarity call
https://calendly.com/paulapwul/30min


Let's catch up on socials:

Hang with me on Instagram

https://instagram.com/paulapwul.co

Watch on YouTube

https://youtube.com/channel/UCb14WbOwr03RRgBJFdZsTqA


Twitter

https://twitter.com/paulapwul


Linkedin

https://www.linkedin.com/in/paula-pwul-89b5941aa/

...

People on this episode